Traditional retailers were succumbing to online alternatives and this was only compounded by the COVID-19 pandemic, however, Gap, and their several brands continue to thrive.

Friday was another major victory.

Artist and fashion innovator, Kanye West, has a very successful relationship with Adidas and his Yeezys footwear line, shared a photo of his collaboration with Gap.

The market responded more than positively. 

Gap shares were up over 30% in trading Friday. Gap’s market cap grew $1.4 billion.

West is developing a line for men, women, and kids set to debut in stores and online. 

According to the line  announcement it’s said to be made up of “modern, elevated basics” sold at “accessible price points.”

The retailer said the Yeezy Gap line will debut in 2021.

Terms were not disclosed. However, it’s widely believed Mr. West retained sole ownership of his fashion brand and will have royalties on all Gap sales.

Gap said West’s previous experience has come full circle.

“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership,” Mark Breitbard, the company’s global head of brand, said in a news release.

Author Details
JEM
VoiceBig.com Contributor

Related:

World UFO Day

World UFO Day

Happy World UFO Day 2020! For every one that constantly googles UFO sightings,’ is Area 51 a real thing?’, and ‘UFO g...”

Chase Rice

Chase Rice sings to a packed crowd.

Chase Rice, who co-wrote Florida Georgia Line’s hit song Cruise, and Ignite The Night country singer, performed...”

SEE ALL STORIES