Goya is a brand covering food staples in Hispanic homes and has been for decades.
The small company originally from Valle De Mana, Spain has grown to a $1.5 billion dollar-company headquartered in Jersey City, New Jersey with facilities in the United States, Puerto Rico, the Dominican Republic, and Spain. Founded in 1936, by Prudencio Unanue Ortiz, the impressive growth of these brands has been overseen by three generations of Unanue ownership, Goya has remained privately held.
Goya has grown to be the nation’s largest Hispanic-owned food brand and has crossed-over to many non-Hispanic kitchens with wildly successful products from its tostones (fried plantains) to its Adobo seasoning.
And the latter is what many Hispanics, including U.S. Representative Alexandria Ocasio-Corte, are saying might be time to change.
#Goyaway is not a new product hitting the shelves.
It’s a trending hashtag after third-generation, and Prudencio Unanue Ortiz grandson, now CEO since 2004, Robert Unanue, met and praised President Trump at the White House on Thursday.
After his remarks, Twitter exploded with trending tweets.
Twitter, alongside #goyaway, #BoycottGoya and #GoyaFoods were trending in the United States.
The White House encounter between Unanue and President Trump came as the President promised to expand his “Hispanic Prosperity Initiative,”
This initiative calls for more taxpayer support for charter and private schools and added tax benefits for “Opportunity Zone” development in urban neighborhoods.
President Trump is a big-league supporter of school choice saying, “is a great civil rights issue and may be the great one of our times,” when alluding to why he is such an adamant supporter of school vouchers.
Mexican President Andrés Manuel López Obrador, might be relieved, after facing backlash for meeting with President Trump Wednesday, is no longer trending with Goya related tweets taking the headlines.
Goya Foods CEO Robert Unanue attended the event announcing a donation of 1 million cans of chickpeas and 1 million pounds of other food to food banks.
However, his praise of President Trump, is causing a backlash.
Trump started his Presidential campaign in 2015 by saying, “When Mexico sends its people, they’re not sending their best. They’re not sending you. They’re not sending you. They’re sending people that have lots of problems, and they’re bringing those problems with us. They’re bringing drugs. They’re bringing crime. They’re rapists. And some, I assume, are good people.” is what enraged some in the Hispanic community.
“We’re all truly blessed at the same time to have a leader like President Trump, who is a builder,” Unanue said at the White House.
Former Housing and Urban Development Secretary Julian Castro certainly echoed some of those Hispanics utilizing his platform to tweet.
Goya has yet to comment or respond.